Anthony Robbins (born February 29, 1960) is an American self-help writer and professional speaker who has been active for over 30 years. He became well known through his infomercials and bestselling self-help books, Unlimited Power: The New Science Of Personal Achievement and Awaken The Giant Within. The first edition of Unlimited Power was published by Fawcett Columbine (Ballantine Books) in 1987.^[2] Robbins writes about subjects such as health and energy, overcoming fears, persuasive communication, and enhancing relationships. He also became well known in America and internationally through infomercials promoting personal development audio programs and motivational seminars. His audio programs, seminars and self-help products featured Neuro-linguistic programming and Ericksonian hypnosis which he studied at the start of his career. ^[3][4] Robbins seminars also used firewalking as a metaphor for overcoming fears and limiting beliefs. Later, Robbins combined his skills and techniques with other methods claimed to effect personal change.